All Case Studies
Other•Paid Advertising

Google Ads Optimization: 65% Cost Per Lead Reduction

Client: LegalEase Services

// THE CHALLENGE

DIAGNOSIS

Law firm spending $100K/month on Google Ads with $150 cost per lead. Unsustainable economics.

// THE TREATMENT

PRESCRIPTION

Comprehensive Google Ads audit, keyword optimization, ad copy testing, landing page optimization, conversion tracking, bid strategy optimization.

// THE OUTCOME

RECOVERY

In 6 months: 65% CPL reduction ($150 → $52), 180% increase in lead volume, 40% reduction in ad spend, $2M additional annual revenue.

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